I am in love with this brand identity by AFOM. It's eye catching, unexpected yet still clean and professional. I am a huge fan of off setting bright colors with a soft, clean neutral....White? Oh yes! Gray? Even better! Tan? You bet! Simple and oh so clean! The business card logo is debossed (logo is raised) and the letterhead is embossed (logo is not raised but pressed into the paper, creating a blind embossed design on the back).