I was asked to work with Chemical Flooding Technologies to come up with a logo/brand identity. To tell you the truth, I had absolutely no idea what Chemical Flooding Technologies (CFT) was, I bet you don't have a clue either. CFT works with oil. An oil rig only releases about 10% of the amount of oil actually in the rock. So, then water flooding companies come and flood the rig with water to push more oil out, but that only gets a little more out. SO THEN, CFT comes in and gets about 40% of the oil out! So, after a lot of research, note taking and meetings to discuss the processes of this company..I got to sketching. The three components were oil, the chemical surfactant (yellow) and water. The surfactant is the middle man between the oil and the water. Am I making any sense??!?!? Anyway, I used opacity and transparency in several of my sketches because the surfactant in a way is mixing with the water and oil push the oil out of the rig.
My favorite is the first one. I hope they pick this one! :) I think it is abstract but also illustrates oil coming towards us..which is ultimately what CFT does. I also love the typeface and that it is referencing old retro science reports.
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